The Entrepreneurial Professional
MC Seminars Presents:
The Entrepreneurial Professional • CDR Approved • 2 RD & DTR CEUs
JoinMarlisa Brown MS RD, CDE, CDN and Constance MSED, RD, CDE, CDN in this high power seminar. Together they will take their 30 plus years of experience to give you the tools you need to take that next step and launch your entrepreneurial venture
Program Outline:
(Program registration includes: all materials, workbook, and continental breakfast.)
Writing
Writing a book (The Basics):
- Building your Platform
- Developing your Topic
- Writing a Proposal
- Do you need an Agent?
- Types of publications
- Benefits of becoming an author
Writing for Magazines & Journals
- Pros and Cons of Freelance Writing
- Titles that Sell
- Developing your Outline
- Pitching/Selling your Ideas
- Establishing fees
- Finding and Establishing Relationships
Developing Educational Materials
- Newsletters, Handouts and Educational Tool Kits
Writing online
- Pros and Cons
- Outlets for Writing
- Social Media
- Cross Promotion
Presentations and Events
Public Speaking
- Developing your Skills
- Knowing your Audience
- Pitching and Pricing Presentations
Planning and Running Successful Events
- Health Fairs
- Community Events
- Corporate Wellness
- Sports Nutrition
- Setting fees
Branding, Marketing and Media
Product Development from Concept to Sale
- Developing your own Action Plan to Get Started
- Marketing and Closing a Deal
- Promote/promote/promote
- Networking
- Creating your Brand
- Tooting your Own Horn
- The Basics of Writing and Pricing a Proposal
- Partnerships and Grants
Lights-Camera-Action
- Basic Interview Tips
- How to Get your Message Out there
- Developing a Media Contact List
- Working with print and broadcast media